We're a team that has been there - and knows the difference
Jim Hall, PhD
FOUNDER, VISUAL FARMS
Margaret Maizel is the Founder and President of Visual Farms. An expert in geo-spatial systems, she champions farms, and conservation efforts that created or improved programs at local, state and federal levels. She is an inventor of the Visual Farms’ US Patent #799754.
She was President, ONEIMAGE, LLC consulting to agriculture manufacturers, and national conservation organizations for 15 years following a position as VP, Integrated Systems, VantagePoint Network, Deere & Co in Fort Collins, Colorado. Previously, she was a Co-founder, of a Congressionally-funded program through USDA to integrate federal geospatial systems to support rural decision makers.
She was an Owner/operator, of a registered Angus cow-calf operation in the Shenandoah Valley near Berryville, VA, for 15 years while Chairman and member, of the Clarke County, VA Planning Commission. For five years, she Chaired the Virginia Land Records, Surveying and Mapping Commission as the Governor’s appointee to assist local governments in modernizing their land records systems.
Previously, she authored, 21 peer-reviewed papers in molecular genetics as a Research Associate, Harvard Medical School in Boston, the Albert Einstein College of Medicine in New York and at the National Institutes of Health, Bethesda, Maryland.
FOUNDER VISUAL FARMS
Ron Olson is an Agronomist and pioneer in precision farming. As an entrepreneur, he started and exited one of the earliest companies to assist farmers with GPS-based 2.5 acre grid soil sampling, VRT seeding and fertilizer applications, and yield mapping.
He later built a successful agri-business consulting firm. He is a facilitator of the Midwest Agricultural Innovation Network and consults with the leading US farmers in APPEX and Centrec peer networks.
CTO - AI SYSTEMS
While at Deere & Co., Jim invented the first Yield Monitor, 1992 and the Gator.
CxO VISUAL FARMS
Rich Kopcho's core competencies are business development, product management, marketing and sales. His lifelong work is building startups, having formed or joined over 15.
Rich offers over twenty years experience working with enterprise-class big data solutions including disaster recovery methods deployed during 9/11, Healthcare analytics, capturing the data from the human genome project, and ecommerce big data storage and analytics.
Over the past three years he worked on a startup focused on easily integrating data delivered by API’s for data scientists and data analysts.
His experience includes competitive intelligence, international marketing, product management and business development for Hewlett Packard and others. As well as 10 years as the managing partner of an international manufacturing consultancy to fortune 100 clients.
He actively mentors entrepreneurial students at the University of Colorado—Boulder and Colorado State University, Fort Collins. He is a community board member of CU’s Deming Center for Entrepreneurship. He is interviewed in the book: 50 Interviews: Entrepreneurs.
Brian Fromme is a technology entrepreneur, with an extensive career in software development. Brian has launched businesses, managed large-scale product development and consulting programs, and delivered sales and marketing objectives.
There are three key aspects that Brian utilizes as a CTO for Visual Farms:
• Deep expertise in web-based software product engineering.
• Rich experience in managing teams that release multi-million dollar software assets.
• Entrepreneur with strong people skills and self-driven, tenacious approach.
In the past decade, Brian has focused on cloud technology products, as a Cloud Alliance Manager at Canonical, the makers of Ubuntu Linux. Brian has a strong background in open-source business models, building community, and using Cloud technologies to improve product delivery.
Charles M. (Kim) Drackett, Jr. is Chairman, President and General Manager of Fairholme Farms in Lewisville, Indiana.
As an entrepreneur and President and General Manager of Fairholme Farms, Mr. Drackett brings significant business and management level experience from inside the Agricultural Industry and from the financial services industry. In addition, through his business experience, Mr. Drackett has gained significant technological knowledge, adding additional value to the Board.
Keith DeVoe is the GM and CEO of Roggen Farmer’s Elevator Association, privately held by producer farmers. He is responsible for $80MM/year in gross sales as a merchandiser of corn, wheat, barley, millet, canola, soybean meal, and DDG. And as a supplier of refined fuels, propane, fertilizers and ag chemicals.
Keith’s experience with agricultural cooperatives is an invaluable asset to Visual Farms.
Gary Acromite is currently President, Iron Intel, LLC. – a Supply Chain and Technology company focused on delivering consumable replacement parts to heavy equipment wherever they are located in the world. Acromite also provides executive technology leadership on a selected contract basis, is a member of the First Technology Solutions Advisory Board, and does a variety of speaking engagements.
Previously, Acromite held senior executive positions with Gavilon Global Ad Holdings, LLC, a leading commodity trading and supply chain management firm; United Malt Holdings, LP, ASAlliances Biofuels, LLC; USC Consulting Group, LLC; ConAgra Beef Company; Wolverine World Wide, Inc.; and Honeywell, Inc.
For Visual Farms, Acromite brings a wealth of Ag Tech market knowledge, technology architecture and application development strategies, operational implementation and management practices, and strategic visioning to the team.
...we build them !
This video describes our current and future tools
New Knowledge to Farmers is New Power
Accounting for agronomic production requires a system of systems. Three interacting components - Climate, Landscape and Farm Management - are critical to the outcomes of sustainable food-producing systems. Our systems quantify the interacting variables and conditions that affect these outcomes.
The AgriClimate System accounts for solar energy and other climate factors critical to plant growth. No other program offers even similar content, scope or level of reliability.
Approximately 100,000 monitoring stations across the country collect data continuously. It is corrected and synthesized by the Agri-climate System more precisely and accurately than any other program currently available - including that of the federal government.
The system drives two profitability tools, Seed Performer and Farm4cast and modifies the VFARMS landscapes during the growing season.
VFARMS (US Patent #799754) is the only system of its kind for comprehensive and rapid descriptions of every American farm - 2.3 million farmers, 2.2 million farms 38 million farm fields nationwide.
The program provides a rich background of information about each farm's production history - landscapes, size and production type, farm structure, - its history of risks and successes and more.
When used with the AgriClimate System, the synthesis of a farm's history and current growing conditions provide a highly accurate basis for a farmer's decision-making strategies. VFARMS offers independent and unbiased information with a consistent, nationwide framework for benchmarks. It allows farmers to control sharing of any new information they provide.
Seed Performer is a profitability tool that utilizes the AgriClimate System. It matches tens of millions of corn and soybean hybrid seed performance traits to a farm's growing conditions.
Early results from Seed Performer-recommended hybrids used with Farm4cast to estimate an increased average profitability of 25-30% over average net farm income for a corn operation have been verified by recent on-farm performance trials.
Farmers can select the most desirable traits from the top-20 performing seeds recommended for their soils and climate. The proven enhanced knowledge provided by Seed Performer makes better yields, lower costs and increased profits a certainty more than a dream.
Farm 4Cast is a second profitability tool driven by the Agriclimate System. Integrating information from rainfall and solar radiation, and other climate factors, it provides farmers with the most precise estimate available of crop yield potential and harvest dates. The information is provided on a continual basis through the growing season. Farmers are able to leverage this information for an advance planning window to develop market strategies – when to sell, when to store, and how much. When used in conjunction with Seed Performer, the tools have been estimated to increase profitability for a 1,000 acre corn field in Central Illinois by $70,000, or 25% over the average net farm income of $235,000.
Geoconversations is a national geo-social network for farmers, agribusiness, food manufacturers and consumers. It's a national virtual coffee shop - a platform for communication for the entire food system community. Farmers can obtain advice from agronomists and share experiences with one another in identical growing environments.
As demand for healthy foods increases, and domestic supplies are variable, restaurants can find ready sources of fresh produce, organic food sources and/or direct markets.
Geoconversations offers the entire food system a geo-focused forum for the exchange of information, technology solutions and ideas.
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SELECTED EXAMPLES OF OUR WORK -
A decade of Building Agriculture Information Systems
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WE ARE PREPARING TO LAUNCH THESE PRODUCTS ON THE WEB FOR USERS
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